There is a new travel trend emerging amongst some of the world’s best hotels. I know for me personally, spring and summer have always been synonymous with road trips to see my favorite artists perform live concerts.
This year, leading hotel and resort chains have announced some exciting new plans and continued partnerships. These experiences will offer their valued guests the opportunity to get their musical travel fix in one place this 2015 travel season.
Let’s just say, it pays to be loyal.
Backstage with U2
Hilton@PLAY Experiences. Hilton announced a series of concerts in partnership with Live Nation. Some of the biggest names in the music will be performing exclusive sets at Hilton locations worldwide. You know, just little artists you’ve probably never heard of like Nick Jonas, Tony Bennett and Lady Gaga, Paramore, Neil Diamond, Meghan Trainor and these four guys that call themselves U2. Through Hilton’s Official Hotel Partner relationship with Live Nation, the series allows the hotel to offer its HiltonHonors members access to concerts, VIP access, digital media, ticketing, content and venues. Check out the current list of experiences up for grabs here.
Up close and personal with John Legend
Starwood’s Hear the Music, See the World Series. Starwood Hotels & Resorts has in partnership with AEG and Trevanna Entertainment have worked to bring a truly international music experience to their Starwood Preferred Guests (SPG). The concert series is slightly different, a bit more intimate and has quickly become one of the most popular SPG Moments. Artists billed to perform in the series are doing so from the comfort of a Starwood family hotel or resort, with up close and personal acoustic sets. From Miami to China and Los Angeles to Spain, announced musicians include Nate Ruess, Bastille, Jamie Cullum, Zhang Zhen Yue, and the croon-and-swooner himself, the iconic John Legend.
To see a full list of experiences available to SPG members, head here and find out how you could be in a luxury suite for Sting and Paul Simon, VIP at the Backstreet Boys, or get “suite” seats for Katy Perry.
Check-in with AWOLNATION
Renaissance Global Music Experience. Renaissance Hotels, in its sixth year dedicated to providing a 360° multi-platform, music program, announces its new partnership with Billboard and their exclusive partners at AXS TV. Renaissance Hotels is dedicated to supporting emerging musicians and to providing opportunities for their guests to discover, share and engage with new music as it breaks. They hope to offer a mix of cultural experience and leave their guests with unconventional travel memories.
This year’s series includes well-known artist like AWOLNATION and emerging artists like The Lone Bellow and Tove Lo. To bridge the experiences beyond those able to attend in-the-flesh, they will also be launching the second season of their broadcast series The Navigator Live which gives viewers innovative social media experiences and backstage access at key festivals. Guests can book a stay and see the full lineup of experiences here.
The Billboard Studios powered by Renaissance Hotels will take place on property at Renaissance Indian Wells Resort & Spa,the host hotel during Coachella (April 10-11) and on festival grounds at BottleRock (May 29-31 in Napa Valley), Governor’s Ball (June 5-7 in New York City), Firefly (June 18-21 in Dover, Delaware) and Lollapalooza (July 31-August 2 in Chicago).
As a music lover, it’s nice to see accommodations that every traveler inevitably needs when planning for a beat-filled vacation, cater to the interests of their guests. Not only do these innovative live-event partnerships provide special access to major venues in a given location, but also to building experiences that are typically only achieved through luck or lots and lots and lots of hours ringing a radio station to be the right caller number.